Humanity
We consider empathy as one of our core values & all our decisions are driven by it. We believe in the power of education, equality,
inclusivity, work & life balance. To make a contribution to the society is high on the list of our priorities.
We have Internal & External goals to create a positive impact and be the change
“Mindfulness, awareness to nature &
people are the only
way forward…”
Our vision is to build and run an ethical organization on the principles of transparency, accountability and honesty for environmentally sustainable growth, while delivering high value to our customers and creating opportunities for our employees.
DHEERAJ LUTHRA
FOUNDER & CEO
WELLNESS
- Our goal: To provide a safe and inclusive working atmosphere for our workforce.
- Our initiative: From the onset of our operation, we clearly laid out this goal in our company by-laws, that there will be no discrimination on the basis of race, gender or sexuality. A copy of the company’s by-laws is given to each and every employee to read and understand upon joining the company.
- Our achievement: Fair and equal compensation based on merit and zero discrimination within our offices and our factory. Audited by The Higgs Index for our social and sustainable work practices, and rating for our “wages and benefits” parameter stood at 93.1% and “treatment of workforce” parameter at 99.4%.
INCLUSIVITY
- Our goal: To provide a safe & inclusive working atmosphere for our workforce.
- Our initiative: From the onset of our operation, we clearly laid out this goal in our company by-laws, that there will be no discrimination on the basis of race, gender and/or sexuality. A copy of the company’s by-laws is given to each & every employee to read & understand upon joing the company.
- Our achievement : fair & equal compensation based on merit & zero discrimination within our offices and our factory. Audited by higgs for our social and sustainable work practices, and rating for our “wages & benefits” parameter stood at 93.1% and “treatment of workforce” parameter at 99.4%.
COMPASSION
- Our goal: To help the weakest amongst us.
- Our initiative: Provide financial support for the education of kids of single parents in our workforce.
- We started a training line for semi-skilled and unskilled workers.
- Our achievements: We support 35 employees who are single parents, for their kid’s education. In 2022, we trained 25 semi-skilled & unskilled workers.
- Our “worker involvement” and “working hours” parameters stood at 94.7% and 82.4% respectively, in The Higg Index audit data for sustainable work practices.
EMPOWERMENT
- Our goal: To empower our multi-cultural team members to be 100% confident in communicating with people across the globe.
- Our initiative : To hire a native English teacher from the USA or UK to work closely with our team members in order to help them improve their expression, comprehension and to give them a better understanding of the western cultural context.
- Our achievements : We have successfully on-boarded over a dozen team members in this personal program in 2022. They have all shown significant progress.
COMPASSION EXTERNAL GOALS
- Our goal: To help the weakest members in society to get educated which will lead to upward mobility.
- Our initiative: We provide monthly funding to a non-profit organization “Voice of Slum”, based in India, which helps educate children of slum dwellers who can not afford it. We are one of the major donors for “Voice of Slum”.
- Our achievements: As of now, a total of 70 kids from slums have been admitted to a “Voice of Slum” school in 2022.
Based on merits, a total of 4 kids have been admitted to one of the top schools in New Delhi, India.
INSPIRE
- Our goal: To inspire young individuals to have a sneak peak into the journey of fashion and to ignite the spark of interest in those creative minds.
- Our initiative: We have scripted a very interesting article called “the journey of fashion” and an introductory video that describes the whole process of apparel making and fashion. We are reaching out to various educational institutes to arrange field trips to our factory. We are committed to plan at least 2 field trips per year from local educational institutes to our facilities to inspire and educate kids about the fashion industry.
- Our achievements: We have planned an educational trip for “green shoot international school, Vietnam” on the 31st of January 2023. We endeavour to create a hands-on experience for those creative minds.