Sustainable Fashion

Our Values

Commitment

To produce quality, Serve our customers, Uplift the society, and protect the earth.

Honesty

In thought and action to uphold the highest standards in our daily life.

Empathy

Towards fellow human beings, animals, nature to create a better society.

Accountability

To deliver on our commitments.

Passion

To work relentlessly in pursuit of perfection at all spheres of our lives.

Open mindedness

To absorb new ideas and uplift our self and our peers to a higher level.

Our Vision

To build and run an ethical organization on the principles of transparency, accountability and honesty for environmentally sustainable growth, while delivering high value to our customers and creating opportunities for our employees.

Mindfulness, awareness to nature & people is the only way forward…

Measures for sustainable products

Here are the ideas we will implement in 2020 and beyond to create sustainable life and fashion.

 

Natural dye stuff

 

What is it?

Natural dye stuff is the color which comes from plant extracts like Mulberry, Chestnut shell, Pomegranate, Indigo plant leaf, Green tea leaf, Acacia tree bark, Walnut peel, Cocao husk to name just a few. All these trees and plants grow naturally with out aid of any synthetic chemicals.

Why to use it?

As all the raw materials used grow naturally with out chemicals, it helps promote and enhance biodiversity and biological cycles by keeping the soil organic and healthy. Some of the colors come from the waste shell of a fruit or bark of the tree, which means there is no destruction of the crop.

How to check it?

If the dye stuff used to color the fabric is natural, We can check in in the lab to see there are no chemicals involved. It can be traced back with a GOTS certificate.

Impact : Lower carbon footprint, Clean & safe soil.
 

Hemp clothing

 

What is it?

Often confused with its cousin marijuana, hemp is a non-toxic variety of Cannabis Sativa plant. Hemp has been used over a few thousand years for many purposes like making Rope, Canvas, Paper and textile. It was beaten down into oblivion with the introduction of polyesters and other cheaper man made fibers, which seriously damage our ecology and environment.

How to check it?

It is grows quickly and easily in diverse soil and weather conditions with least amount of water and without pesticides. It breathes in CO2 and releases O2 and prevents soil erosion. All parts of the plant can be used leaving “zero waste” hence its one of the best environmentally friendly fiber that should be used increasingly in the fashion industry if we want to leave a safe & a clean planet for our future generations.

How to check it?

Hemp can be checked with a simple test in the lab like SGS or ITS or BV.

Impact : Lower carbon footprint, Clean & safe soil.
 

Organic cotton clothing

 

What is it?

Cotton is one of the most used fabrics in the world. Growing non-organic cotton requires a lot of water and pesticides and, as a result, has a negative impact on the planet, and the people who grow it. Organic cotton is a more sustainable alternative to conventional cotton. It aims to minimize the environmental impact of cotton production by trying to remove

Why to use it?

Its production will help promote and enhance biodiversity and biological cycles. It adds no chemicals from pesticides and chemical fertilizers there by keeping the soil organic and healthy.

How to check it?

If the cotton used in fabric used to make the apparel is organic it can be traced back with a GOTS certificate. GOTs certificate

Impact : Lower carbon footprint, Clean & safe soil, better health for the farmers.
 

Reclaimed fabric clothing

 

What is it?

These are fabrics, which are left unused in the garment factories and fabric mills across the globe. These fabrics were originally made for another brand but part of it could not be used to do excess inventory or some other reasons.

Why to use it?

As energy was used to make these fabrics leaving a carbon footprint, we believe that it be great to use these fabrics to make apparel with out creating any extra carbon footprint.

How to check it?

Way to check it is through purchase traceability. The seller will give an invoice to the buyer showing that these fabrics were stock fabrics and not freshly made.

Impact : Lower carbon footprint, Clean & safe soil, Lower waste in the apparel industry.
 

Tencel clothing

 

What is it?

Tencel is a cellulose fiber, which is made by dissolving wood pulp and using a special drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which is then chemically treated and the lengths of fiber are spun into yarn and woven into cloth. Tencel is made from plant materials. However manufacturing Tencel requires less energy and water than cotton. As a naturally derived fiber it is also biodegradable.

Why to use it?

TENCEL™ Lyocell and Modal fibers help to maintain the environmental balance by being integrated into nature´s cycle. The fibers originate from the renewable raw material wood. The certified bio based fibers are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.

How to check it?

Tencel can be checked with a simple test in the Lenzings own labs and also from certificate of purchase of fibers from Lenzing company.

Impact : Lower carbon footprint, Clean & safe soil.
 

Recycled cotton clothing

 

What is it?

Cotton is one of the most used fabrics in the world. If you’re looking for the most sustainable cotton go recycled cotton. It is made using post-industrial and post-consumer cotton waste. According to the Higg Materials sustainability Index, recycled cotton is a more sustainable alternative to both conventional and organic cotton. It has the potential to help reduce water and energy consumption, as well as help keep cotton clothes out of landfill – which is why we consider it one of the most sustainable fibers on the market.

Why to use it?

As water and energy was used to make these fabrics leaving a carbon footprint, we believe that it be great to use these fabrics, yarns or fibers and recycle them where ever possible to make apparel, thereby greatly reducing the carbon footprint.

How to check it?

Way to check it is through purchase traceability. The seller will give an invoice to the buyer showing that these fibers were made from used cotton cloth.

Impact : Lower carbon footprint, Clean & safe soil, Lower waste in the apparel industry.
 

Recycled polyester clothing

 

What is it?

Recycled polyester is made from used plastic bottles. Used plastic bottles are turned into a fiber, which is then used to spin yarns, which are used to make fabrics and finally made into apparel.

Why to use it?

Using recycled polyester is to a great degree much better than using fresh polyester fabrics as it takes care of lot of the plastic waste that we generate and hence it is a sustainable practice.

How to check it?

The only way to check this is through yarn traceability. The seller will give an invoice to the buyer showing that these fibers were made from used plastic bottles.

Impact : Lower carbon footprint and plastic waste management, cleaner environment.
 

BCI Cotton clothing

 

What is it?

The Better Cotton Initiative (BCI) a global not-for-profit organization is the largest cotton sustainability program in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

Why to use it?

The Better Cotton Principles and Criteria lay out the global definition of Better Cotton, by upholding the following seven principles:

  • Farmers minimize the harmful impact of crop protection practices
  • Farmers promote water stewardship
  • Farmers care for the health of the soil
  • Farmers enhance biodiversity and use land responsibly
  • Farmers care for and preserve fiber quality
  • Farmers promote decent work
  • Farmers operate an effective management system

How to check it?

Its can be checked through “The Better Cotton Platform” (BCP) was previously known as the Better Cotton Tracer. It is BCI’s online system for tracking purchases and sales of Better Cotton and associated Better Cotton Claim Units (BCCUs). The BCP is a trademarked online system used only by BCI and registered supply chain organizations that are buying, selling, or sourcing Better Cotton. It enables suppliers and manufacturers to report to their customers how much Better Cotton lint was sourced through the sale of a physical product.

Impact : Lower carbon footprint, Clean & safe soil.

Natural dye stuff

What is it?

Natural dye stuff is the color which comes from plant extracts like Mulberry, Chestnut shell, Pomegranate, Indigo plant leaf, Green tea leaf, Acacia tree bark, Walnut peel, Cocao husk to name just a few. All these trees and plants grow naturally with out aid of any synthetic chemicals.

Why to use it?

As all the raw materials used grow naturally with out chemicals, it helps promote and enhance biodiversity and biological cycles by keeping the soil organic and healthy. Some of the colors come from the waste shell of a fruit or bark of the tree, which means there is no destruction of the crop.

How to check it?

If the dye stuff used to color the fabric is natural, We can check in in the lab to see there are no chemicals involved. It can be traced back with a GOTS certificate.

Impact : Lower carbon footprint, Clean & safe soil.

Hemp clothing

What is it?

Often confused with its cousin marijuana, hemp is a non-toxic variety of Cannabis Sativa plant. Hemp has been used over a few thousand years for many purposes like making Rope, Canvas, Paper and textile. It was beaten down into oblivion with the introduction of polyesters and other cheaper man made fibers, which seriously damage our ecology and environment.

How to check it?

It is grows quickly and easily in diverse soil and weather conditions with least amount of water and without pesticides. It breathes in CO2 and releases O2 and prevents soil erosion. All parts of the plant can be used leaving “zero waste” hence its one of the best environmentally friendly fiber that should be used increasingly in the fashion industry if we want to leave a safe & a clean planet for our future generations.

How to check it?

Hemp can be checked with a simple test in the lab like SGS or ITS or BV.

Impact : Lower carbon footprint, Clean & safe soil.

Organic cotton clothing

What is it?

Cotton is one of the most used fabrics in the world. Growing non-organic cotton requires a lot of water and pesticides and, as a result, has a negative impact on the planet, and the people who grow it. Organic cotton is a more sustainable alternative to conventional cotton. It aims to minimize the environmental impact of cotton production by trying to remove

Why to use it?

Its production will help promote and enhance biodiversity and biological cycles. It adds no chemicals from pesticides and chemical fertilizers there by keeping the soil organic and healthy.

How to check it?

If the cotton used in fabric used to make the apparel is organic it can be traced back with a GOTS certificate. GOTs certificate

Impact : Lower carbon footprint, Clean & safe soil, better health for the farmers.

Reclaimed fabric clothing

What is it?

These are fabrics, which are left unused in the garment factories and fabric mills across the globe. These fabrics were originally made for another brand but part of it could not be used to do excess inventory or some other reasons.

Why to use it?

As energy was used to make these fabrics leaving a carbon footprint, we believe that it be great to use these fabrics to make apparel with out creating any extra carbon footprint.

How to check it?

Way to check it is through purchase traceability. The seller will give an invoice to the buyer showing that these fabrics were stock fabrics and not freshly made.

Impact : Lower carbon footprint, Clean & safe soil, Lower waste in the apparel industry.

Tencel clothing

What is it?

Tencel is a cellulose fiber, which is made by dissolving wood pulp and using a special drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which is then chemically treated and the lengths of fiber are spun into yarn and woven into cloth. Tencel is made from plant materials. However manufacturing Tencel requires less energy and water than cotton. As a naturally derived fiber it is also biodegradable.

Why to use it?

TENCEL™ Lyocell and Modal fibers help to maintain the environmental balance by being integrated into nature´s cycle. The fibers originate from the renewable raw material wood. The certified bio based fibers are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.

How to check it?

Tencel can be checked with a simple test in the Lenzings own labs and also from certificate of purchase of fibers from Lenzing company.

Impact : Lower carbon footprint, Clean & safe soil.

Recycled cotton clothing

What is it?

Cotton is one of the most used fabrics in the world. If you’re looking for the most sustainable cotton go recycled cotton. It is made using post-industrial and post-consumer cotton waste. According to the Higg Materials sustainability Index, recycled cotton is a more sustainable alternative to both conventional and organic cotton. It has the potential to help reduce water and energy consumption, as well as help keep cotton clothes out of landfill – which is why we consider it one of the most sustainable fibers on the market.

Why to use it?

As water and energy was used to make these fabrics leaving a carbon footprint, we believe that it be great to use these fabrics, yarns or fibers and recycle them where ever possible to make apparel, thereby greatly reducing the carbon footprint.

How to check it?

Way to check it is through purchase traceability. The seller will give an invoice to the buyer showing that these fibers were made from used cotton cloth.

Impact : Lower carbon footprint, Clean & safe soil, Lower waste in the apparel industry.

Recycled polyester clothing

What is it?

Recycled polyester is made from used plastic bottles. Used plastic bottles are turned into a fiber, which is then used to spin yarns, which are used to make fabrics and finally made into apparel.

Why to use it?

Using recycled polyester is to a great degree much better than using fresh polyester fabrics as it takes care of lot of the plastic waste that we generate and hence it is a sustainable practice.

How to check it?

The only way to check this is through yarn traceability. The seller will give an invoice to the buyer showing that these fibers were made from used plastic bottles.

Impact : Lower carbon footprint and plastic waste management, cleaner environment.

BCI Cotton clothing

What is it?

The Better Cotton Initiative (BCI) a global not-for-profit organization is the largest cotton sustainability program in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.

Why to use it?

The Better Cotton Principles and Criteria lay out the global definition of Better Cotton, by upholding the following seven principles:

  • Farmers minimize the harmful impact of crop protection practices
  • Farmers promote water stewardship
  • Farmers care for the health of the soil
  • Farmers enhance biodiversity and use land responsibly
  • Farmers care for and preserve fiber quality
  • Farmers promote decent work
  • Farmers operate an effective management system

How to check it?

Its can be checked through “The Better Cotton Platform” (BCP) was previously known as the Better Cotton Tracer. It is BCI’s online system for tracking purchases and sales of Better Cotton and associated Better Cotton Claim Units (BCCUs). The BCP is a trademarked online system used only by BCI and registered supply chain organizations that are buying, selling, or sourcing Better Cotton. It enables suppliers and manufacturers to report to their customers how much Better Cotton lint was sourced through the sale of a physical product.

Impact : Lower carbon footprint, Clean & safe soil.

Biodegradable plastic

Plastic never goes away. It takes millions of years for plastic to decompose. Plastic can be found swirling in the ocean’s surfaces. It badly affects marine life. Every year large number of mammals, seals, sea birds are killed after ingesting plastic or getting tangled up in it. It is time for all of us to switch to reusable bags when we shop and ditch one-time use plastic water bottles rather carry our own bottles which can last a long time.

Biodegradable plastic

Plastic never goes away. It takes millions of years for plastic to decompose. Plastic can be found swirling in the ocean’s surfaces. It badly affects marine life. Every year large number of mammals, seals, sea birds are killed after ingesting plastic or getting tangled up in it. It is time for all of us to switch to reusable bags when we shop and ditch one-time use plastic water bottles rather carry our own bottles which can last a long time.

Solar Power

The sun provides more than enough energy to meet the whole world’s energy needs, and unlike fossil fuels, it won’t run out anytime soon. It is a renewable energy source. No greenhouse gas emissions are released into the atmosphere when you use solar panels to create electricity. After solar panels have been installed, operational costs are quite low compared to other forms of power generation. Fuel isn’t required, and this means that solar power can create large amounts of electricity without the uncertainty and expense of securing a fuel supply.

Solar Power

The sun provides more than enough energy to meet the whole world’s energy needs, and unlike fossil fuels, it won’t run out anytime soon. It is a renewable energy source. No greenhouse gas emissions are released into the atmosphere when you use solar panels to create electricity. After solar panels have been installed, operational costs are quite low compared to other forms of power generation. Fuel isn’t required, and this means that solar power can create large amounts of electricity without the uncertainty and expense of securing a fuel supply.

Rainwater harvesting

Rainwater harvesting is collecting the run-off from a structure or other impervious surface in order to store it for later use. Traditionally, this involves harvesting the rain from a roof. The rain will collect in gutters that channel the water into downspouts and then into some sort of storage vessel. We believe that rainwater harvesting is a viable technology in an urban setting. All that is necessary to take advantage of this resource is to capture the free water falling on your roof and direct it to a rainwater storage tank. By doing this, you can take control of your water supply and replace all or at least a substantial portion of your water needs.

Rainwater harvesting

Rainwater harvesting is collecting the run-off from a structure or other impervious surface in order to store it for later use. Traditionally, this involves harvesting the rain from a roof. The rain will collect in gutters that channel the water into downspouts and then into some sort of storage vessel. We believe that rainwater harvesting is a viable technology in an urban setting. All that is necessary to take advantage of this resource is to capture the free water falling on your roof and direct it to a rainwater storage tank. By doing this, you can take control of your water supply and replace all or at least a substantial portion of your water needs.

Organic vegetables

A simple definition of organic gardening is gardening without synthetic fertilizers and pesticides. Organic gardening is much more than simply replacing manmade chemicals with those derived from natural sources. It is a philosophy of gardening that supports the health of the whole system. In an organically managed yard or vegetable garden the emphasis is on cultivating an ecosystem that sustains and nourishes plants, soil microbes and beneficial insects rather than simply making plants grow faster. Creating this ecosystem begins with improving the soil and there by creating many long term benefits.

Organic vegetables

A simple definition of organic gardening is gardening without synthetic fertilizers and pesticides. Organic gardening is much more than simply replacing manmade chemicals with those derived from natural sources. It is a philosophy of gardening that supports the health of the whole system. In an organically managed yard or vegetable garden the emphasis is on cultivating an ecosystem that sustains and nourishes plants, soil microbes and beneficial insects rather than simply making plants grow faster. Creating this ecosystem begins with improving the soil and there by creating many long term benefits.

Going Vegan

Choose a diet, which aligns with your values. Meat & dairy production is not only cruel to the farm animals, it also places a heavy burden on the environment. It takes 600 gallons of water to produce one pound of beef while it only takes 5 gallons of water to produce one pound of potatoes. From crops and water required to feed the animals, to the transport and other processes involved from farm to fork. The vast amount of grain feed required for meat production is a significant contributor to deforestation, habitat loss and species extinction. On the other hand, considerably lower quantities of crops and water are required to sustain a vegan diet, making the switch to veganism one of the easiest, enjoyable and most effective way to reduce our impact on the environment. Leading to less cruelty to animals, lower carbon footprint, clean, safe soil and a wonderful planet.

Going Vegan

Choose a diet, which aligns with your values. Meat & dairy production is not only cruel to the farm animals, it also places a heavy burden on the environment. It takes 600 gallons of water to produce one pound of beef while it only takes 5 gallons of water to produce one pound of potatoes. From crops and water required to feed the animals, to the transport and other processes involved from farm to fork. The vast amount of grain feed required for meat production is a significant contributor to deforestation, habitat loss and species extinction. On the other hand, considerably lower quantities of crops and water are required to sustain a vegan diet, making the switch to veganism one of the easiest, enjoyable and most effective way to reduce our impact on the environment. Leading to less cruelty to animals, lower carbon footprint, clean, safe soil and a wonderful planet.

Certifications

Global Organic Textile Standard (GOTS)

The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

Bluesign®

The bluesign® system is a solution for a more sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for a safe production with less negative environmental impact. This ensures that the final textile product meets stringent consumer safety requirements.

OEKO-TEX®

OkoTex is a worldwide certification system for raw, semi-finished, and finished textile products at all processing levels. Test criteria often go far beyond international standards to ensure the industry has a responsible use of chemicals, and contributes to high product safety from a consumer’s point of view.

TENCEL™

TENCEL fibers help maintain environmental balance by being integrated into nature’s cycle